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| 02131nam 2200361zi 4500 |
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| 001 | 9.936949 |
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| 003 | CaOODSP |
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| 005 | 20240417112915 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240417t20182012bcco o f000 0 eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn-ab |
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| 086 | 1 |aIu87-1/3-2012E-PDF |
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| 245 | 00|aTravel Alberta and EQ : |bincreasing focus and alignment to drive return on investment. |
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| 246 | 10|aIncreasing focus and alignment to drive return on investment |
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| 264 | 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2018] |
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| 264 | 4|c©2012 |
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| 300 | |a1 online resource (12 pages) : |bphotographs. |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 490 | 1 |aEQ up close: case study series |
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| 500 | |aCover title. |
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| 500 | |aIssued also in French under title: Travel Alberta et le QE : une utilisation plus efficace des ressources de marketing pour accroître le rendement du capital investi. |
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| 520 | |a"In 2009, Travel Alberta (TA) invested in an Explorer Quotient or EQ license. In three short years, the organization has adopted EQ and introduced a vibrant new brand - changes that are ambitious and exhilarating. Together these elements have fundamentally changed the direction of the agency and Alberta's potential for success as an authentic and exciting tourism destination. As result of its investment in EQ, TA has seen three key results: 1) Improved alignment with its stakeholders and the CTC, (2) Improved organizational and marketing efficiency and (3) Validation of its brand and marketing decisions"--Case summary, page 2. |
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| 650 | 0|aTourism|zAlberta|xMarketing|vCase studies. |
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| 650 | 0|aMarketing research|zAlberta|vCase studies. |
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| 655 | 7|aCase studies|2lcgft |
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| 710 | 2 |aCanadian Tourism Commission, |eissuing body. |
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| 775 | 08|tTravel Alberta et le QE : |w(CaOODSP)9.936958 |
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| 830 | #0|aEQ up close: case study series.|w(CaOODSP)9.932590 |
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| 856 | 40|qPDF|s790 KB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-3-2012-eng.pdf |
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