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008240418t20132012bccao   o    f000 0 eng d
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn-bc
0861 |aIu87-1/5-2012E-PDF
24500|aBritish Columbia's regional approach to EQ : |bfrom strategy to tactics to results.
24610|aFrom strategy to tactics to results
264 1|a[Vancouver] : |bCanadian Tourism Commission, |c[2013]
264 4|c©2012
300 |a1 online resource (13 pages) : |billustrations, photographs.
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
4901 |aEQ up close: case study series
500 |aCover title.
500 |aIssued also in French under title: Approche régionale du QE en Colombie-Britannique : de la stratégie aux résultats en passant par la tactique.
520 |a"In May 2011, the Thompson-Okanagan Tourism Association (TOTA) invested in a Canadian Tourism Commission (CTC) Explorer Quotient (EQ) license to inform their 10-year strategic planning process and guide their product development and marketing investments. Eleven months later, a second regional destination marketing organization in British Columbia, Tourism Vancouver Island (TVI) elected to purchase a regional EQ license"--Case summary, page 2.
650 0|aTourism|zBritish Columbia|xMarketing|vCase studies.
650 0|aMarketing research|zBritish Columbia|vCase studies.
655 7|aCase studies|2lcgft
7102 |aCanadian Tourism Commission, |eissuing body.
77508|tApproche régionale du QE en Colombie-Britannique : |w(CaOODSP)9.937029
830#0|aEQ up close: case study series.|w(CaOODSP)9.932590
85640|qPDF|s5.86 MB|uhttps://publications.gc.ca/collections/collection_2024/dc/Iu87-1-5-2012-eng.pdf