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      <marc:subfield code="a">M4-251/2024E-PDF</marc:subfield>
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      <marc:subfield code="a">Heat pump advertising awareness among Canadians - 2024 : </marc:subfield>
      <marc:subfield code="b">final report / </marc:subfield>
      <marc:subfield code="c">prepared for Natural Resources Canada.</marc:subfield>
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      <marc:subfield code="a">Ottawa, Ontario : </marc:subfield>
      <marc:subfield code="b">[Natural Resources Canada = Ressources naturelles Canada], </marc:subfield>
      <marc:subfield code="c">March 26, 2024.</marc:subfield>
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      <marc:subfield code="c">©2024</marc:subfield>
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      <marc:subfield code="a">1 online resource (52 pages) : </marc:subfield>
      <marc:subfield code="b">graphs + </marc:subfield>
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      <marc:subfield code="a">Cover title.</marc:subfield>
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      <marc:subfield code="a">"Supplier: Leger Marketing Inc."</marc:subfield>
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      <marc:subfield code="a">"Contract Number: CW2347265."</marc:subfield>
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      <marc:subfield code="a">"Delivery Date: March 26, 2024."</marc:subfield>
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      <marc:subfield code="a">"POR #122-23."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Notoriété de la publicité sur les thermopompes auprès des canadiens - 2024 : rapport final.</marc:subfield>
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      <marc:subfield code="a">The publication files in PDF format were replaced on 3 October 2024 as requested by Natural Resources Canada.</marc:subfield>
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      <marc:subfield code="a">"The objective of this research was to measure Canadians homeowners' awareness and familiarity with heat pumps advertising and related government programming. Secondary objectives were to find out homeowners' level of familiarity with heat pumps, their opinions of this technology, and their perception of the effectiveness of heat pumps in making a home energy efficient"--Research objectives, page 5.</marc:subfield>
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      <marc:subfield code="a">Léger Marketing, </marc:subfield>
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      <marc:subfield code="t">Notoriété de la publicité sur les thermopompes auprès des canadiens - 2024 : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.938546</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
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      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2024/rncan-nrcan/M4-251-2024-eng.pdf</marc:subfield>
      <marc:subfield code="z">Final report</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">495 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2024/rncan-nrcan/M4-251-2024-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">Executive summary</marc:subfield>
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      <marc:subfield code="q">HTML</marc:subfield>
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      <marc:subfield code="u">https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/natural_resources/2024/122-23-e/122-23-report.htm</marc:subfield>
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