00000nam 2200000zi 4500 9.938654 CaOODSP 20250724085918 m o d f cr mn||||||||| 240524t20252025quc o f000 0 eng d 9780660720890 CaOODSP eng rda CaOODSP eng eng fre n-cn--- Em4-45/2024E-PDF Upgrade Your Skills advertising campaign : advertising campaign evaluation tool : methodology report / submitted to: Employment and Social Development Canada. Advertising campaign evaluation tool : methodology report Upgrade Your Skills advertising campaign - methodology report [Gatineau, Québec] : Employment and Social Development Canada = Emploi et développement social Canada, 2025. ©2025 1 online resource (14 pages, 23 unnumbered pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. "Delivery Date: February 6, 2025." "Supplier Name: Narrative Research." "POR Number: POR 033-23." "Contract Number: CW2326284." Issued also in French under title: Développe tes compétences : outil d'évaluation de la campagne publicitaire : rapport méthodologique. "The Upgrade Your Skills advertising campaign was developed by Employment and Social Development Canada (ESDC) to support the 2022 Fall Economic Statement's priority to invest in skills training by ensuring Canadians have the skills they need to succeed in the job market. The campaign was also designed to support the Budget 2023's objective to prepare the workforce for high-quality jobs through skills development and ESDC's 2022-2023 Departmental Plan commitment to help Canadians access post-secondary education"--Executive summary, page 1. Includes Appendix B: Study Questionnaires in English and French. Job hunting Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Canada. Employment and Social Development Canada, issuing body. Narrative Research, consultant. Développe tes compétences : (CaOODSP)9.938655 PDF 1.57 MB https://publications.gc.ca/collections/collection_2025/edsc-esdc/Em4-45-2024-eng.pdf HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/033-23-e/033-23-report.htm