00000nam 2200000zi 4500 9.939337 CaOODSP 20240916154346 m o d f cr mn||||||||| 240614t20242024onca ob f000 0 eng d 9780660723655 CaOODSP eng rda CaOODSP n-cn--- y2y2 FC5-84/2024E-PDF Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada (FCAC). Ottawa ON : Financial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, 2024. ©2024 1 online resource (63 pages) : illustrations (chiefly colour) + summary (8 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP. "Supplier: Leger Marketing Inc." "Contract number: CW2335352." "Delivery date: June 10, 2024." "POR registration number: POR 078-23." The PDF copy has been replaced [2024-09-16] as requested by the publisher. Includes bibliographical references. Finance, Personal Canada Public opinion. Financial literacy Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Financial Consumer Agency of Canada, issuing body. Léger Marketing, consultant. Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : (CaOODSP)9.939340 Pre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : (CaOODSP)9.921290 PDF 1900 KB https://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-eng.pdf (methodological report) PDF 341 KB https://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-1-eng.pdf (executive summary) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/POR078-23-report.htm (methodological report) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/summary/POR078-23-summary.htm (executive summary)