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008240614t20242024onca    ob   f000 0 eng d
020 |a9780660723655
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
045 |ay2y2
0861 |aFC5-84/2024E-PDF
24500|aPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |bfocus group and ACET methodological report / |cprepared for the Financial Consumer Agency of Canada (FCAC).
264 1|aOttawa ON : |bFinancial Consumer Agency of Canada = Agence de la consommation en matière financière du Canada, |c2024.
264 4|c©2024
300 |a1 online resource (63 pages) : |billustrations (chiefly colour) + |esummary (8 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : groupe de discussion et rapport méthodologique de l'OECP.
500 |a"Supplier: Leger Marketing Inc."
500 |a"Contract number: CW2335352."
500 |a"Delivery date: June 10, 2024."
500 |a"POR registration number: POR 078-23."
500 |aThe PDF copy has been replaced [2024-09-16] as requested by the publisher.
504 |aIncludes bibliographical references.
650 0|aFinance, Personal|zCanada|xPublic opinion.
650 0|aFinancial literacy|zCanada|xPublic opinion.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7102 |aFinancial Consumer Agency of Canada, |eissuing body.
7102 |aLéger Marketing, |econsultant.
77508|tEssai préliminaire et évaluation de la campagne publicitaire « Faisons des changements qui comptent : gérer votre argent dans un monde en évolution » : |w(CaOODSP)9.939340
795 |tPre-testing and evaluation of the "Make Change that Counts: Managing Your Money in a Changing World" ad campaign : |w(CaOODSP)9.921290
85640|qPDF|s1900 KB|uhttps://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-eng.pdf|z(methodological report)
85640|qPDF|s341 KB|uhttps://publications.gc.ca/collections/collection_2024/acfc-fcac/FC5-84-2024-1-eng.pdf|z(executive summary)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/POR078-23-report.htm|z(methodological report)
8564 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2024/078-23-e/summary/POR078-23-summary.htm|z(executive summary)