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| 03081cam 2200481zi 4500 |
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| 001 | 9.940090 |
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| 003 | CaOODSP |
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| 005 | 20241114131733 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 240703t20242024onc ob f000 0 eng d |
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| 020 | |a9780660726212 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aRv4-137/1-2024E-PDF |
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| 245 | 00|a2023-2024 CRA Benefits and Credits Campaign : |bAdvertising Campaign Evaluation Tool (ACET) : methodological report / |cprepared for Canadian Revenue Agency (CRA). |
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| 264 | 1|aOttawa, Ontario : |bCanada Revenue Agency = Agence du revenu du Canada, |cMay 2024. |
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| 264 | 4|c©2024 |
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| 300 | |a1 online resource (18 pages) + |e1 summary (7 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Supplier name: Ipsos." |
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| 500 | |a"Contract number: CW2230192." |
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| 500 | |a"Delivery date: May 24th, 2024." |
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| 500 | |a"Registration number: POR 143-23." |
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| 500 | |aIssued also in French under title: Campagne publicitaire sur les prestations et les crédits de l’Agence de 2023-2024 : Outil d’évaluation des campagnes publicitaires (OECP) : rapport méthodologique. |
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| 504 | |aIncludes bibliographical references. |
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| 520 | |a"Advertising campaign evaluations assist in determining the effectiveness of the selected advertising campaigns by measuring (and comparing) awareness of the subject matter with the audiences. The results will be used to evaluate the effectiveness of the Benefits and Credits advertising campaign with the target audience. The results will also help assess whether the ads were compelling / caught the audiences' attention, and whether the campaign raised awareness of the benefits and credits being promoted. Finally, the evaluation will assist the CRA in improving or modifying future ad campaigns"--Objectives, page 2. |
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| 650 | 0|aTax credits|zCanada|xPublic opinion. |
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| 650 | 0|aTax returns|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 2 |aCanada Revenue Agency, |eissuing body. |
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| 710 | 2 |aIpsos (Firm), |econsultant. |
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| 775 | 08|tCampagne publicitaire sur les prestations et les crédits de l’Agence de 2023-2024 : |w(CaOODSP)9.940089 |
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| 856 | 40|qPDF|s440 KB|uhttps://publications.gc.ca/collections/collection_2024/arc-cra/Rv4-137-1-2024-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|s347 KB|uhttps://publications.gc.ca/collections/collection_2024/arc-cra/Rv4-137-1-2024-1-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2024/143-23-e/143-23-report.html|zMethodological report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2024/143-23-e/summary/143-23-summary.html|zExecutive summary |
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