2023-2024 CRA slam the scam campaign : advertising campaign evaluation tool (ACET) : methodological report / prepared for the Canada Revenue Agency.: Rv4-150/1-2024E-PDF

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.940093&sl=0

Publication information
Department/Agency Canada Revenue Agency, issuing body.
Narrative Research, consultant.
Title 2023-2024 CRA slam the scam campaign : advertising campaign evaluation tool (ACET) : methodological report / prepared for the Canada Revenue Agency.
Publication type Monograph
Language [English]
Other language editions [French]
Format Electronic
Electronic document
Note(s) Issued also in French under title: Campagne publicitaire de l'ARC de 2023-2024 - à bas l'arnaque : outil d'évaluation des campagnes publicitaires (OECP) : rapport méthodologique.
"Submitted by Narrative Research."
"PSPC contract number: CW2348153."
"Delivery date: March 28, 2024."
"Registration number: POR 127-23."
Publishing information Ottawa, Ontario : Canada Revenue Agency = Agence du revenu du Canada, 2024.
©2024
Description 1 online resource (2, 22 pages) + summary (13 unnumbered pages)
ISBN 9780660726236
Catalogue number
  • Rv4-150/1-2024E-PDF
Subject terms Fraud -- Canada -- Public opinion.
Fraud -- Canada -- Prevention -- Public opinion.
Government advertising -- Canada -- Public opinion.
Advertising campaigns -- Canada -- Public opinion.
Public opinion -- Canada.
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