00000nam 2200000zi 4500 9.940153 CaOODSP 20240828083426 m o d f cr mn||||||||| 240703t20242024quc o f000 0 eng d 9780660726533 CaOODSP eng rda CaOODSP eng eng fre n-cn--- R62-583/2024E-PDF Parks Canada advertising campaign evaluation (ACET) 2024 : methodological report / prepared for Parks Canada. Gatineau, Québec : Parks Canada = Parcs Canada, 2024. ©2024 1 online resource (31 pages) + 1 executive summary (4 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "June 2024." Cover title. "Supplier name: Advanis Inc." "Contract number: CW2336819." "Registration number: POR 082-23." Issued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2024 : rapport méthodologique. "Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2024 including traditional television, digital video pre-roll, social media platforms, web banners, search engine marketing and out of home signs. Each platform was in market at different times, but as a whole the campaign was in market between February to June 2024. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the growth of Canada's tourism industry"--Executive summary, page 4. Text chiefly in English; includes some text in French. Parks Canada Public opinion. National parks and reserves Canada Public opinion. Historic sites Canada Public opinion. Government advertising Canada Public opinion. Advertising campaigns Canada Public opinion. Public opinion Canada. Parks Canada, issuing body. Advanis (Firm), consultant. Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2024 : (CaOODSP)9.940152 Parks Canada advertising campaign evaluation (ACET) 2023 : (CaOODSP)9.923236 PDF 320 KB https://publications.gc.ca/collections/collection_2024/pc/R62-583-2024-eng.pdf Methodological report PDF 153 KB https://publications.gc.ca/collections/collection_2024/pc/R62-583-2024-1-eng.pdf Executive summary HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2024/082-23-e/POR082-23-report.htm Methodological report HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2024/082-23-e/summary/POR082-23-summary.htm Executive summary