| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.940153 |
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| 003 | CaOODSP |
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| 005 | 20240828083426 |
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| 006 | m o d f |
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| 007 | cr mn||||||||| |
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| 008 | 240703t20242024quc o f000 0 eng d |
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| 020 | |a9780660726533 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 041 | 0 |aeng|beng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aR62-583/2024E-PDF |
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| 245 | 00|aParks Canada advertising campaign evaluation (ACET) 2024 : |bmethodological report / |cprepared for Parks Canada. |
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| 264 | 1|aGatineau, Québec : |bParks Canada = Parcs Canada, |c2024. |
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| 264 | 4|c©2024 |
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| 300 | |a1 online resource (31 pages) + |e1 executive summary (4 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |a"June 2024." |
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| 500 | |aCover title. |
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| 500 | |a"Supplier name: Advanis Inc." |
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| 500 | |a"Contract number: CW2336819." |
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| 500 | |a"Registration number: POR 082-23." |
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| 500 | |aIssued also in French under title: Évaluation des campagnes publicitaires (OEPC) de Parcs Canada 2024 : rapport méthodologique. |
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| 520 | |a"Parks Canada launched a national advertising campaign that aired on a variety of platforms in the winter and spring of 2024 including traditional television, digital video pre-roll, social media platforms, web banners, search engine marketing and out of home signs. Each platform was in market at different times, but as a whole the campaign was in market between February to June 2024. The campaign was focused on promoting visiting national parks and national historic sites and was linked to promoting the growth of Canada's tourism industry"--Executive summary, page 4. |
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| 546 | |aText chiefly in English; includes some text in French. |
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| 610 | 20|aParks Canada|xPublic opinion. |
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| 650 | 0|aNational parks and reserves|zCanada|xPublic opinion. |
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| 650 | 0|aHistoric sites|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment advertising|zCanada|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 2 |aParks Canada, |eissuing body. |
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| 710 | 2 |aAdvanis (Firm), |econsultant. |
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| 775 | 08|tÉvaluation des campagnes publicitaires (OEPC) de Parcs Canada 2024 : |w(CaOODSP)9.940152 |
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| 795 | |tParks Canada advertising campaign evaluation (ACET) 2023 : |w(CaOODSP)9.923236 |
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| 856 | 40|qPDF|s320 KB|uhttps://publications.gc.ca/collections/collection_2024/pc/R62-583-2024-eng.pdf|zMethodological report |
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| 856 | 40|qPDF|s153 KB|uhttps://publications.gc.ca/collections/collection_2024/pc/R62-583-2024-1-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2024/082-23-e/POR082-23-report.htm|zMethodological report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/parks_canada/2024/082-23-e/summary/POR082-23-summary.htm|zExecutive summary |
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