00000nam 2200000zi 4500 9.941085 CaOODSP 20240919160532 m o d f cr |n||||||||| 240725e20240503oncad o f000 0 eng d 9780660729398 CaOODSP eng rda CaOODSP n-cn--- H14-640/2024E-PDF Youth and young adults vaping segmentation / prepared for Health Canada. [Ottawa] : Health Canada = Santé Canada, May 3, 2024. ©2024 1 online resource (186 pages) : colour illustrations, colour charts + executive summary (14 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Segmentation du vapotage chez les jeunes et les jeunes adultes. "Supplier name: Earnscliffe Strategy Group." "Contract number: CW2335163." "Delivery date: May 3, 2024." "Registration number: POR # 077-23." "The overall objective of this study was to better understand the segmentations of Canadian youth and young adults aged 13-24 with regard to their psychographic traits, behaviour characteristics, and their values, in order to ultimately better reach these audiences with messaging on making informed choices about vaping and how to quit. With this in mind, the results of this report will help better inform decisions on strategy, target audience(s), key messaging, and activities for future public awareness and education campaigns, including a focus on helping young Canadians quit vaping"--Executive summary, page 2. Vaping Canada Public opinion. Vaping Canada Prevention Public opinion. Youth Canada Attitudes. Young adults Canada Attitudes. Public opinion Canada. Canada. Health Canada, issuing body. Earnscliffe Strategy Group, consultant. Segmentation du vapotage chez les jeunes et les jeunes adultes / (CaOODSP)9.941086 PDF 5442 KB https://publications.gc.ca/collections/collection_2024/sc-hc/H14-640-2024-eng.pdf (report) PDF 225 KB https://publications.gc.ca/collections/collection_2024/sc-hc/H14-640-2024-1-eng.pdf (executive summary) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/077-23-e/POR077-23-report.html (report) HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2024/077-23-e/summary/POR077-23-summary.html (executive summary)