Behavioural insights project : increasing response rates to a Statistics Canada survey / Innovation Hub - Privy Council Office.: CP22-224/2017E-PDF
"During the past several years, there has been a steady decline in Canadians' rate of response to the Government of Canada's mandatory and voluntary surveys. To address this problem, in Spring 2016, Statistics Canada approached the Privy Council Office's Innovation Hub (the Hub) for consultation on how to increase response rates to these surveys. The Hub designed an experiment using the principles of behavioural insights (BI), a multidisciplinary approach that applies knowledge and tools from the behavioural sciences, including behavioural economics, psychology, and social marketing, to encourage positive changes in behaviour"--Executive summary, page 3.
Permanent link to this Catalogue record:
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| Title | Behavioural insights project : increasing response rates to a Statistics Canada survey / Innovation Hub - Privy Council Office. |
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| Publication type | Monograph |
| Language | [English] |
| Other language editions | [French] |
| Format | Digital text |
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| Description | 1 online resource (12 pages) : graphs, photographs |
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