00000nam 2200000zi 4500 9.944708 CaOODSP 20241031093656 m o d f cr mn||||||||| 241031e197702##onc ob f000 0 eng d CaOODSP eng rda CaOODSP n-cn--- C54-1/72-1977E-PDF Cooper, Robert G., 1943- author. The costs and obstacles of commercializing new industrial products : a pilot study / by Robert G. Cooper, Georges Leroy, Stanley J. Shapiro. Ottawa, Canada : Industry, Trade and Commerce, Technology Branch = Industrie et commerce, Direction de la technologie, February 1977. 1 online resource (ii, 73 pages, 10 unnumbered pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche ; [no. 72] Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "This report presents the findings of a pilot research study into the costs and obstacles of commercializing new industrial products in Canada. The results are based on a sample of 18 successful new product introductions. The amount and nature of the resources required in each of eight activities which constitute the commercialization phase are reported. A set of relationships which describe these costs in terms of the nature of the product project and the company are developed. Finally, the nature and frequences of obstacles which plague various commercialization activities are outlined. This pilot research provides important insights and recommendations for the design of a major study into product innovation"--Abstract, page i. New products Research Canada. Costs, Industrial Research Canada. Produits nouveaux Recherche Canada. Coût de production Recherche Canada. Canada. Department of Industry, Trade and Commerce. Technology Branch, issuing body. Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche ; [no. 72]. (CaOODSP)9.874469 PDF 1.41 MB https://publications.gc.ca/collections/collection_2024/isde-ised/C54-1-72-1977-eng.pdf