| 000 | 00000nam 2200000zi 4500 |
| 001 | 9.945795 |
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| 003 | CaOODSP |
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| 005 | 20250806121229 |
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| 006 | m o d f |
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| 007 | cr mn||||||||| |
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| 008 | 241202e20241205quca o f000 0 eng d |
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| 020 | |a9780660747378 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aEm12-132/2025E-PDF |
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| 245 | 00|aServices for seniors/retirement advertising campaign : |bcreative testing focus group report / |cprepared for Employment and Social Development Canada (ESDC). |
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| 246 | 10|aCreative testing focus group report |
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| 264 | 1|a[Gatineau, Quebec] : |bEmployment and Social Development Canada = Emploi et deĢveloppement social Canada, |cDecember 5, 2024. |
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| 264 | 4|c©2024 |
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| 300 | |a1 online resource (45 pages) : |billustrations |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"Supplier: EKOS Research Associates Inc." |
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| 500 | |a"Contract Number: CW2372521." |
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| 500 | |a"Registration Number: POR 032-24." |
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| 500 | |aIssued also in French under title: Campagne publicitaire sur les services aux aînés et la retraite : mise à l'essai de créatifs publicitaires rapport des groupes de discussion. |
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| 520 | |a"Employment and Social Development Canada (ESDC) is developing a Services for Seniors/Retirement campaign that will increase awareness and knowledge of Government of Canada retirement programs and resources among Canadians 50 to 65 years old thinking about retirement, which will include information on the Canada Pension Plan (CPP). This campaign will support the 2023 Fall Economic Statement and its key pillar: focusing on making life more affordable for Canadians through enhancements to Old Age Security (OAS), the CPP, and the Guaranteed Income Supplement (GIC). It will also support ESDC's 2024-2025 Departmental Plan in assisting Canadians in maintaining an income for retirement and providing financial benefits to survivors, people with disabilities, and their families"--Summary, page 4. |
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| 650 | 0|aOlder people|xServices for|zCanada|xMarketing|xPublic opinion. |
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| 650 | 0|aRetirement|zCanada|xPlanning|xPublic opinion. |
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| 650 | 0|aAdvertising campaigns|zCanada|xPublic opinion. |
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| 650 | 0|aOlder people|zCanada|xAttitudes. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bEmployment and Social Development Canada, |eissuing body. |
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| 710 | 2 |aEkos Research Associates, |econsultant. |
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| 775 | 08|tCampagne publicitaire sur les services aux aînés et la retraite : |w(CaOODSP)9.945796 |
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| 856 | 40|qPDF|s3.11 MB|uhttps://publications.gc.ca/collections/collection_2025/edsc-esdc/Em12-132-2025-eng.pdf |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/employment_social_development_canada/2025/032-24-e/032-24-report-creative-testing.html |
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