00000nam 2200000zi 4500 9.948712 CaOODSP 20250530083521 m o d f cr cn||||||||| 250304e202502 onca o f000 0 eng d 9780660761541 CaOODSP eng rda CaOODSP n-cn--- H14-651/2025E-PDF 2025 Pharmacare : focus testing of creatives : research report / prepared for Health Canada. Ottawa, Ontario : Health Canada = Santé Canada, February 2025. ©2025 1 online resource (55 pages) : colour illustrations text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Régime d'assurance médicaments 2025 : groupes de discussion pour tester des créatifs publicitaires : rapport de recherche. "Supplier name: Earnscliffe Strategy Group." "Contract number: CW2381156." "Registration number: POR # 072-24." "Health Canada is planning an advertising campaign to increase awareness of Pharmacare among those impacted: 1) people living with diabetes, and; 2) women and gender diverse people of reproductive age. Focus testing is an important element to provide insights and refine the campaign's creative approach moving forward. As this is an entirely new initiative for Canadians, Health Canada was looking to learn what types of creatives best resonate with these target audiences"--Page 1. Pharmaceutical services insurance Canada Public opinion. Government advertising Canada Public opinion. Public opinion Canada. Canada. Health Canada, issuing body. Earnscliffe Strategy Group, consultant. Régime d'assurance médicaments 2025 : (CaOODSP)9.948713 PDF 2.76 MB https://publications.gc.ca/collections/collection_2025/sc-hc/H14-651-2025-eng.pdf HTML N/A https://epe.bac-lac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/health/2025/072-24-e/index.html