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The consumer value proposition for a hypothetical digital Canadian dollar / by Martine Warren, Bill Laur, Ted Garanzotis and Sebastian Hernandez.FB3-6/2024-16E-PDF

"Research into a hypothetical Digital Canadian Dollar has largely focused on public policy, financial technology innovations and public opinion. In this study, we explore the consumer value proposition of a hypothetical Digital Canadian Dollar, considerations for its adoption and the users who would benefit most from this potential new payment method. We employ a design-thinking consultation methodology, allowing participants to interact with research prototypes of increasing complexity to reveal user preferences, constraints, and adoption influences. Qualitative insights are corroborated using quantitative, large-population surveys and contrasted with results from a Bank of Canada open online public consultation"--Abstract, page ii.

Permanent link to this Catalogue record:
publications.gc.ca/pub?id=9.949544&sl=0

Publication information
Department/Agency
  • Bank of Canada, issuing body.
TitleThe consumer value proposition for a hypothetical digital Canadian dollar / by Martine Warren, Bill Laur, Ted Garanzotis and Sebastian Hernandez.
Series title
  • Staff discussion paper = Document d'analyse du personnel, 1914-0568 ; 2024-16
Publication typeMonograph - View Master Record
Language[English]
FormatDigital text
Electronic document
Note(s)
  • "Last updated: October 28, 2024."
  • ISSN assigned to different series.
  • Includes bibliographical references.
  • Includes abstract in French.
Publishing information
  • [Ottawa] : Bank of Canada = Banque du Canada, 2024.
  • ©2024
Author / Contributor
  • Warren, Martine, author.
Description1 online resource (iii, 28 pages) : charts, illustrations
Catalogue number
  • FB3-6/2024-16E-PDF
Subject terms
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