00000000cam 2200000zi 4500
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008260908t20262026quca    o    f000 0 eng d
020 |a9781100004648
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
045 |ay2y2
0861 |aP4-194/2026E-PDF
24500|aEmerging Needs Fund 2025-2026 : |badvertising campaign evaluation tool : methodology report / |cprepared for Public Services and Procurement Canada (PSPC).
264 1|a[Gatineau, Quebec] : |bPublic Services and Procurement Canada = Services publics et approvisionnement Canada, |c2026.
264 4|c©2026
300 |a1 online resource (72 pages) : |bcolour illustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Fonds pour les besoins émergents 2025-2026 : outil d'évaluation de campagnes publicitaires (OECP) : rapport méthodologique.
500 |a"Supplier: Leger Marketing Inc."
500 |a"Contract number: CW2436764."
500 |a"Delivery date: 2026-09-28."
500 |a"Registration number: POR 085-25."
520 |a"Leger is pleased to submit this report to Public Services Procurement Canada (PSPC) detailing the methodology of three online surveys assessing ad recall for three different Emerging Needs Fund (ENF) advertising campaigns. The Advertising Campaign Evaluation Tool (ACET) was used to evaluate the recall of the targeted phases for each campaign. … The Emerging Needs Fund (ENF) is a special fund set-aside in the fiscal framework that allows Public Services Procurement Canada (PSPC) to run advertising campaigns, and related research when necessary, for high-priority, urgent and/or unforeseen issues on behalf of and in collaboration with other Government of Canada (GC) departments. …"--Page 4.
650 0|aGovernment advertising|zCanada|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bPublic Services and Procurement Canada, |eissuing body.
7102 |aLéger Marketing, |eissuing body.
77508|tFonds pour les besoins émergents 2025-2026 : |w(CaOODSP)9.965710
85640|qPDF|s1.86 MB|uhttps://publications.gc.ca/collections/collection_2026/spac-pspc/P4-194-2026-eng.pdf|zMethodology report
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/public_services_procurement_canada/2026/085-25-e/085-25-report.htm|zMethodology report
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/public_services_procurement_canada/2026/085-25-e/index.html?nodisclaimer=1|zComplete dataset