Climate change communication : proceedings of an international conference, June 22-24, 2000, Kitchener-Waterloo, Ontario, Canada / edited by Daniel Scott ... [et al.]. : En56-157/2000E-IN

"Communicating the climate change issue requires the imparting of the information to fulfill three expectations: 1) to raise awareness; 2) to confer understanding; and 3) to motivate action. This conference, through the presentation of applied and research case studies, has provided a foundation to begin addressing these issues by providing an opportunity to: PROBE the role of communication on perceptions of climate change, EXAMINE the effectiveness of different tools in raising awareness and contributing to understanding of climate change, EXPLORE the barriers that hinder effective climate change communication and subsequent motivation to action, and PROFILE climate change outreach initiatives." --Introduction, p.5.

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