000 01450nam  2200301za 4500
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008160718s2012    onc|||||o    f000 0 eng d
040 |aCaOODSP|beng
041 |aeng|bfre
043 |an-cn---
0861 |aD68-5/108-2012E-PDF
1001 |aUpal, M. Afzal, |d1970-
24510|aHow to design culturally resonant messages? |h[electronic resource] / |cby M. Afzal Upal.
260 |a[Ottawa] : |bDefence Research and Development Canada, |cc2012.
300 |aix 33 p. : |bfigures.
4901 |aTechnical Note ; |v2012-108
500 |a"October 2012."
504 |aIncludes bibliographical references.
520 |aStarting in June 2009, DRDC Toronto’s Effects & Influence Group (EIG) was asked by LFCA G9 (Influence Activities Unit) to provide course material that can be delivered to LFCA’s Influence Activities (IA) operators to train them on how to design more effective message in expeditionary environment. The lecture notes and the Powerpoint slides designed and delivered by the EIG are presented here.
69207|2gccst|aTechnical reports
693 4|aInfluence activities
693 4|aTarget audience analysis
7102 |aDefence R&D Canada.
830#0|aTechnical note (Defence R&D Canada)|v2012-108|w(CaOODSP)9.820563
85640|qPDF|s3.75 MB|uhttps://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-5-108-2012-eng.pdf