000 01747nam  2200325za 4500
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008160719s2013    onc|||||o    f000 0 eng d
040 |aCaOODSP|beng
041 |aeng|bfre
043 |an-cn---
0861 |aD68-6/117-2013E-PDF
1001 |aHarmon-Vukic, Mary.
24510|aOn memorability of maximally counterintuitive ideas |h[electronic resource] / |cby Mary Harmon-Vukic, M. Afzal Upal and Caitlin Trainor.
260 |a[Ottawa] : |bDefence Research and Development Canada, |cc2013.
300 |aviii, 16 p. : |btables, graphs.
4901 |aTechnical Memorandum ; |v2013-117
500 |a"November 2013."
504 |aIncludes bibliographical references.
520 |aPrevious work has suggested that concepts that are only slightly counterintuitive are more memorable than concepts that are intuitive or overly counterintuitive (Boyer 1994; Boyer and Ramble, 2001) even though causes for this memory advantage have been debated (Barrett 2008; Upal 2009). This paper presents two studies conducted to better understand the cognitive processes that underlie memory for counterintuitive concepts. They suggest that additional time spent processing counterintuitive concepts may be the primary driver of the MCI effect rather than domain violation.
69207|2gccst|aTechnical reports
69307|aMemory
69307|aEffective messages
7001 |aUpal, M. Afzal, |d1970-
7001 |aTrainor, Caitlin.
7102 |aDefence R&D Canada.
830#0|aTechnical memorandum (Defence R&D Canada)|v2013-117|w(CaOODSP)9.820564
85640|qPDF|s343 KB|uhttps://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-6-117-2013-eng.pdf