00000nam 2200000za 4500 9.821329 CaOODSP 20240219183446 cr ||||||||||| 160719s2013 onc|||||o f000 0 eng d CaOODSP eng eng fre n-cn--- D68-6/153-2013E-PDF Upal, M. Afzal, 1970- An empirical examination of intuitive expectation sets [electronic resource] / by M. Afzal Upal. [Ottawa] : Defence Research and Development Canada, c2013. viii, 22 p. : tables, graphs. Technical Memorandum ; 2013-153 "October 2013." Includes bibliographical references. This report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences. gccst Technical reports Information/influence operations Defence R&D Canada. Technical memorandum (Defence R&D Canada) 2013-153 (CaOODSP)9.820564 PDF 3.16 MB https://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-6-153-2013-eng.pdf