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| 01563nam 2200289za 4500 |
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| 001 | 9.821329 |
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| 003 | CaOODSP |
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| 005 | 20240219183446 |
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| 007 | cr ||||||||||| |
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| 008 | 160719s2013 onc|||||o f000 0 eng d |
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| 040 | |aCaOODSP|beng |
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| 041 | |aeng|bfre |
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| 043 | |an-cn--- |
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| 086 | 1 |aD68-6/153-2013E-PDF |
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| 100 | 1 |aUpal, M. Afzal, |d1970- |
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| 245 | 13|aAn empirical examination of intuitive expectation sets |h[electronic resource] / |cby M. Afzal Upal. |
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| 260 | |a[Ottawa] : |bDefence Research and Development Canada, |cc2013. |
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| 300 | |aviii, 22 p. : |btables, graphs. |
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| 490 | 1 |aTechnical Memorandum ; |v2013-153 |
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| 500 | |a"October 2013." |
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| 504 | |aIncludes bibliographical references. |
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| 520 | |aThis report presents the results of a series of studies carried out to understand people’s mental representation of common concepts. The results support some aspects of previous research and question some of the previous assumptions. This work will not only allow cultural scientists to better understand spread of non-natural and religious concepts but also allow marketing professionals and CAF’s influence activities practitioners to design messages that are more memorable for their target audiences. |
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| 692 | 07|2gccst|aTechnical reports |
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| 693 | 07|aInformation/influence operations |
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| 710 | 2 |aDefence R&D Canada. |
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| 830 | #0|aTechnical memorandum (Defence R&D Canada)|v2013-153|w(CaOODSP)9.820564 |
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| 856 | 40|qPDF|s3.16 MB|uhttps://publications.gc.ca/collections/collection_2016/rddc-drdc/D68-6-153-2013-eng.pdf |
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