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008161018s2015    onc     o    f000 0 eng d
040 |aCaOODSP|beng
043 |an-cn---
0861 |aED5-20/2015E-PDF
24500|aDiversifying your market, one step at a time |h[electronic resource].
260 |a[Ottawa] : |bExport Development Canada, |cc2015.
300 |a7 p.
500 |aIssued also in French under title: Diversifier son marché, une étape à la fois.
500 |a"White paper."
520 |a“Expanding into international markets is no small feat for a company that has never ventured beyond Canada’s borders. This is particularly the case for smaller exporters, who often lack the financial means and international business expertise to ensure success abroad. Naturally enough, these smaller firms tend to look at exporting in terms of the production, sales and distribution strategies that have worked at home. Unfortunately, these strategies may not work given the cultural, logistical, financial and marketing challenges of international trade. Taken together, these challenges present a company with a complex and unfamiliar context for doing business. Having a well-thought-out export strategy can help a firm fit itself into this new context and increase its chances of success overseas”--p. 3.
69207|2gccst|aExports
69207|2gccst|aInternational markets
7102 |aExport Development Canada.
77508|tDiversifier son marché, une étape à la fois |w(CaOODSP)9.825930
85640|qPDF|s135 KB|uhttps://publications.gc.ca/collections/collection_2016/edc/ED5-20-2015-eng.pdf