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| 01937cam 2200313za 4500 |
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| 001 | 9.831331 |
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| 003 | CaOODSP |
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| 005 | 20221107145729 |
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| 007 | cr ||||||||||| |
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| 008 | 170126s1981 oncd #o f000 0 eng d |
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| 020 | |a0-660-11060-1 |
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| 040 | |aCaOODSP|beng |
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| 043 | |an-cn--- |
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| 086 | 1 |aZ1-1980/1-41-4E-PDF|zZ1-1980/1-41-4E |
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| 245 | 04|aThe newspaper as a business |h[electronic resource] / |cby Eugene Hallman ... [et al.]. |
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| 260 | |aOttawa : |bRoyal Commission on Newspapers, |cc1981. |
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| 300 | |aix, 189 p. : |bgraphs |
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| 490 | 1 |aResearch publications ; |vv. 4 |
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| 500 | |aDigitized edition from print produced by Privy Council Office of Canada. |
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| 500 | |aIssued also in French under title: Le journal comme entreprise. |
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| 520 | |a"The newspaper is a split personality, one side journalistic, the other side advertising. But the philosophy which integrates the newspaper is the idea that the market provides the foundation on which both sides of the papers stand." That observation by Eugene Hallman in the opening chapter of this volume appropriately sums up its theme. It looks at the newspaper publishing industry from a variety of aspects: the publisher's philosophy; the economics of the industry; leadership patterns and management processes employed on a cross-section of Canadian dailies; and finally the perception of the advertisers who provide the bulk of newspaper content and revenue. |
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| 692 | 07|2gccst|aNewspapers |
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| 692 | 07|2gccst|aBusinesses |
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| 700 | 1 |aHallman, E. S. |q(Eugene Sanborn), |d1919- |
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| 710 | 1 |aCanada. |bPrivy Council Office. |
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| 710 | 1 |aCanada.|bRoyal Commission on Newspapers. |
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| 775 | 08|tLe journal comme entreprise |w(CaOODSP)9.831332 |
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| 830 | #0|aResearch publications (Canada. Royal Commission on Newspapers)|vv. 4.|w(CaOODSP)9.831282 |
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| 856 | 40|qPDF|s67.34 MB|uhttps://publications.gc.ca/collections/collection_2017/bcp-pco/Z1-1980-1-41-4-eng.pdf |
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