What if... consumers took more extreme measures to help drive sustainable behaviour? . : PH4-175/2017E-PDF

"Consumers are gaining more power in driving sustainable behaviours. They are using social media, applications, and globalization to get organizations and governments to take action. Use of the Internet is creating a new generation of discerning consumers who are using their power to push businesses towards deliberate sustainable options. Businesses are not only competing with other businesses, but also with the changing perceptions of consumers fuelled by social media and other online feedback mechanisms. This consumer power could become a driving force behind major product and service decisions, affecting design, production, marketing, sales, purchasing and recycling processes"--p. 3.

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