Consumer profile - Poland / [prepared by Alexandre Perrault]. : A74-3/63-2017E-PDF

"Poland is one of Europe’s largest and fastest-growing economies. Real GDP per capita is set to increase by over 6000 dollars a year (from a 2015 basis) between 2015 and 2030. Poland’s health and wellness sector is the seventh largest in Europe. All categories have grown over the last five years and are forecasted to grow through 2020. Natural food is very important to Polish consumers. Naturally healthy foods accounted for 48.3% of the Health and Wellness sector in 2015. Furthermore, Polish consumers favour fresh fruits and vegetables over packaged and processed products. Organic foods benefit from positive perceptions and are growing in importance, but they still represent a small portion (1.6% in 2015) of the Health and Wellness sector. Polish consumers are leading increasingly busy lives, creating a need for convenient and ready-to-eat food. Healthy and affordable options are likely to exhibit a high potential for growth. Traditional and origin foods are highly valued in Polish society for a variety of reasons. Consumers are often willing to pay a premium for foods that are tied to specific geographies and heritages, and they generally perceive these foods as healthier and better-tasting”--Executive summary, p. 1.

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