Behavioural insight brief : the role of narrative in public policy. : PH4-169/2017E-PDF

"Narratives (i.e. persuasive stories or accounts that help people make sense of the world around them) have been used throughout history to effect social, political, and economic change. As the digital age allows narratives to interpret and influence ongoing events in real-time and reach, an in-depth understanding of narratives is becoming increasingly relevant. Narrative is a powerful tool to influence judgment and decision-making and can help influence behaviour in areas such as conflict, the environment, and the economy”--Context, p. 2.

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