Summary of monthly indexes of country general store sales in Canada, 1937-1943 : average, 1935-1939 = 100. : CS63-D-96/1944E-PDF

"The country general store continues to occupy an important place in the retail marketing structure of Canada. Defined as stores selling a general line of merchandise usually including a substantial volume of groceries and located in places of less than 2,000 population these retail outlets fill a large part of the requirements for convenience goods of persons living in the smaller towns and rural areas of the country. Results of the 1941 Census of Merchandising Establishments show that in that year there were 11917 country general stores in Canada with annual sales of 214,747,600, an amount which formed 6.2 per cent of the total retail trade"--Introduction.

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