2018 GCSurplus market research : final report. : P103-11/1-2018E-PDF
"The objectives of the research were: to determine how to improve the existing service to make it easier and more attractive to use, for past and current buyers; to engage with potential users to determine why they are not currently using the service, and how to interest themin using the service or market GCSurplus to them; and to establish a baseline to track and measure organizational reach and impacts from year to year. The results provide feedback to possibly redesign different facets of GCSurplus’ service delivery and program management, as well as to inform the design of a marketing strategy to advertise and grow GCSurplus"--Executive summary, p. 1.
Lien permanent pour cette publication :
publications.gc.ca/pub?id=9.850680&sl=1
Ministère/Organisme | Canada. Public Services and Procurement Canada. |
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Titre | 2018 GCSurplus market research : final report. |
Type de publication | Monographie |
Langue | [Anglais] |
Autres langues publiées | [Français] |
Format | Électronique |
Document électronique | |
Note(s) | Issued also in French under title: Étude de marchésur GCSurplus 2018 : rapport final. Cover title. |
Information sur la publication | [Gatineau, QC] : Public Services and Procurement Canada, 2018. |
Description | 84 p. : figures. |
ISBN | 9780660246819 |
Numéro de catalogue |
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Descripteurs | Electronic commerce Market analysis Government departments |
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