00000nam 2200000za 4500 9.851705 CaOODSP 20221107154429 cr ||||||||||| 180213s2018 oncad o f000 0 eng d 9780660251295 CaOODSP eng n-cn--- CP22-159/2018E-PDF Khan, Haris. Behavioural insights project [electronic resource] : engaging Canadian women with a career in the Armed Forces / Impact and Innovation Unit, Privy Council Office. Engaging Canadian women with a career in the Armed Forces Engaging Canadian women with a career in the Armed Forces – behavioural insights project [Ottawa] : Government of Canada, [2018] 16 p. : col. charts, col. ill. Issued also in French under title: Projet d’introspection comportementale : engager les femmes canadiennes avec une carrière dans les Forces armées. Cover title. Issued by: Privy Council Office. Authors: Haris Khan, Elizabeth Hardy. Cf. Acknowledgments. Issued also in HTML format. "Continuing the Impact and Innovation Unit’s work with the Canadian Armed Forces (CAF), this report outlines the methodology and results of a social media marketing trial aimed at understanding what works in engaging Canadian women with a career in the CAF. Seven advertisements ran on Facebook and Instagram and tested the application of different behavioural insights principles to social media marketing. The ads were displayed over two and a half million times, and differences in unique click through rates support evidence-based recommendations for future campaigns"--Provided by publisher. gccst Armed forces gccst Women gccst Recruiting gccst Social media Hardy, Elizabeth. Canada. Privy Council Office. Impact and Innovation Unit. Projet d’introspection comportementale (CaOODSP)9.851709 PDF 11.20 MB https://publications.gc.ca/collections/collection_2018/bcp-pco/CP22-159-2018-eng.pdf HTML N/A https://www.canada.ca/en/innovation-hub/services/reports-resources/engaging-women-career-armed-forces.html