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020 |a9780660290669
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aH14-300/2019E-PDF
24500|aVaping prevention concepts testing : |bfinal report / |cprepared by Corporate Research Associates Inc. for Health Canada.
264 1|a[Ottawa] : |bHealth Canada = Santé Canada, |cSeptember 2018.
264 4|c©2018
300 |a1 online resource (1 volume (various pagings)) : |bcolour illustrations +|eexecutive summary (5 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Mise à l'essai de concepts sur la prévention du vapotage : rapport final.
500 |aAccompanied by: executive summary.
504 |aIncludes references.
520 |a"Health Canada is in the process of developing the Health Risks of Vaping Products Public Awareness Marketing Campaign The campaign aims to increase awareness of the harms and risks associated with vaping product use by youth. Prior to campaign development, Health Canada was interested in assessing reactions from the campaign’s target audience to creative concepts being considered, including three concepts each including layouts for signage and social media posts (Phase one) and three storyboards/moodboards and three additional signage layouts (Phase two). Research was needed to ensure that the concepts resonated well with the target audience and addressed prevention in an effective manner"--Executive summary, page 1.
69207|2gccst|aHealth hazards
69207|2gccst|aMarketing campaigns
69207|2gccst|aPublic opinion
693 4|aVaping
7101 |aCanada. |bHealth Canada.
7102 |aCorporate Research Associates.
77508|tMise à l'essai de concepts sur la prévention du vapotage : |w(CaOODSP)9.866266
85640|qPDF|s6.09 MB|uhttps://publications.gc.ca/collections/collection_2019/sc-hc/H14-300-2019-eng.pdf|zReport
85640|qPDF|s541 KB|uhttps://publications.gc.ca/collections/collection_2019/sc-hc/H14-300-2019-1-eng.pdf|zExecutive summary