00000nam 2200000zi 4500 9.866417 CaOODSP 20221107162036 m o d f cr ||||||||||| 190530e201902##pic o f000 0 eng d 9780660291222 CaOODSP eng rda CaOODSP n-cn--- V44-8/2018E-PDF Evaluation of the 2018 remembrance advertising campaign : methodology report / prepared for Veterans Affairs Canada [by] EKOS Research Associates Inc. [Charlottetown, P.E.I.] : Veterans Affairs Canada = Anciens Combattants Canada, February 2019. 1 online ressource (573 unnumbered pages) + summary (3 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2018 : rapport méthodologique. Accompanied by: Summary. "VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1. gccst Advertising gccst Commemoration gccst Veterans Canada. Veterans Affairs Canada. Ekos Research Associates. Évaluation de la campagne de publicité sur la commémoration de 2018 : (CaOODSP)9.866419 Evaluation of the 2019 remembrance advertising campaign : (CaOODSP)9.885858 PDF 4.77 MB https://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-eng.pdf Methodology report PDF 143 KB https://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-1-eng.pdf Summary