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020 |a9780660291222
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aV44-8/2018E-PDF
24500|aEvaluation of the 2018 remembrance advertising campaign : |bmethodology report / |cprepared for Veterans Affairs Canada [by] EKOS Research Associates Inc.
264 1|a[Charlottetown, P.E.I.] : |bVeterans Affairs Canada = Anciens Combattants Canada, |cFebruary 2019.
300 |a1 online ressource (573 unnumbered pages) +|esummary (3 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Évaluation de la campagne de publicité sur la commémoration de 2018 : rapport méthodologique.
500 |aAccompanied by: Summary.
520 |a"VAC’s Remembrance advertising campaign, has been marketed to an extensive demographic with solid post-campaign recall. The 2018 Remembrance Campaign had acomprehensive set of advertising products that honoured the sacrifices of Canada's Veterans through commemorative events to highlight significant milestones including the centennial of the end of the First World War. Throughout this period, the campaign engaged and inspired youth, brought Canadians together and remembered the contributions of Veterans, showcased Canada's achievements as a result of Canada's Veterans and incited Canadians to explore our rich military history"--Summary, page 1.
7101 |aCanada. |bVeterans Affairs Canada.
7102 |aEkos Research Associates.
77508|tÉvaluation de la campagne de publicité sur la commémoration de 2018 : |w(CaOODSP)9.866419
794 |tEvaluation of the 2019 remembrance advertising campaign : |w(CaOODSP)9.885858
85640|qPDF|s4.77 MB|uhttps://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-eng.pdf|zMethodology report
85640|qPDF|s143 KB|uhttps://publications.gc.ca/collections/collection_2019/acc-vac/V44-8-2018-1-eng.pdf|zSummary