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008190213t20182018onca    o    f000 0 eng d
020 |a9780660295794
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aRv4-123/2019E-PDF
24500|a2018-2019 CRA benefits and credits campaign concept testing : |bfinal report / |cprepared for the Canada Revenue Agency.
264 1|a[Ottawa] : |bCanada Revenue Agency = Agence de revenu du Canada, |c2018.
264 4|c©2018
300 |a1 online resource (40 pages) : |bcolour illustrations
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Tests de concepts de campagne relative aux prestations et crédits de l'ARC 2018-2019 : rapport définitif.
500 |aCover title.
500 |a"Supplier name: EKOS Research Associates, Inc."
500 |a"Contract number: # 46558-193758/001/CY."
500 |a"Registration number: POR 033-18."
500 |a"December 2018."
500 |aIncludes executive summary.
500 |aIssued also in HTML format.
520 |a"The Canada Revenue Agency (CRA) commissioned EKOS Research Associates, Inc., to conduct focus groups among Canadians to discuss concepts for an advertising campaign on the availability of tax benefits and credits. The aim of this research was to learn how members of the general public and specific audiences within the general public responded to three different advertising concepts, each presented in television, print and radio formats. A total of 10 focus groups were conducted among 84 participants, aged 18 or older. The groups were segmented to include separate groups among key audiences, including: low income, Indigenous, New Canadians and youth (aged 18 to 24). The fieldwork was conducted between September 10 and 18, 2018. This publication reports on the findings of the research."
69207|2gccst|aTax benefits
69207|2gccst|aTax credits
69207|2gccst|aAdvertising
69207|2gccst|aPublic opinion
7102 |aCanada Revenue Agency.
7102 |aEkos Research Associates.
77508|tTests de concepts de campagne relative aux prestations et crédits de l'ARC 2018-2019 : |w(CaOODSP)9.868293
85640|qPDF|s1.03 MB|uhttps://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-123-2019-eng.pdf|z(final report)
85640|qPDF|s796 KB|uhttps://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-123-2019-1-eng.pdf|z(executive summary)
8564 |qHTML|sN/A|uhttp://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2019/033-18-e/benefit_credit_ad_report_en.html|z(final report)
8564 |qHTML|sN/A|uhttp://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/canada_revenue_agency/2019/033-18-e/summary/benefit_credit_ad_summary_en.html|z(executive summary)