00000nam 2200000zi 4500 9.870738 CaOODSP 20221107163212 m o d f cr ||||||||||| 190328t20192019nsc #o f000 0 eng d 9780660303086 CaOODSP eng rda CaOODSP n-cn--- D2-410/2019E-PDF Recruitment advertising success check : final report / prepared for Department of National Defence ; supplier: Corporate Research Associates Inc. Halifax, NS : National Defence, 2019. ©2019 1 online resource (27, 6, 6 pages) + 1 executive summary (4 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier "February 2019." "Report Delivery Date: February 13, 2019." "Call-Up Number: W8484-181026/001/CY." "POR Number: POR 069-18." Issued also in French under title: Évaluation du succès de la publicité sur le recrutement : rapport final. "To support recruitment objectives of filling priority occupations, increasing the number of women, meeting diversity targets and recruiting Reservists, the Department of National Defence (DND) and the Canadian Armed Forces (CAF) are launching a multi-pronged CAF recruitment campaign that includes both an overarching campaign and various components targeting niche audiences. Prior to launching the overarching awareness campaign in 2019, DND and CAF were interested in conducting a success check to ensure that the creative concepts are suitable"--Executive summary, page 1. gccst Recruiting gccst Advertising gccst Armed forces Canada. Department of National Defence. Corporate Research Associates. Évaluation du succès de la publicité sur le recrutement : (CaOODSP)9.870740 PDF 1.20 MB https://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-410-2019-eng.pdf Report PDF 449 KB https://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-410-2019-1-eng.pdf Executive summary