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0019.870738
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008190328t20192019nsc    #o    f000 0 eng d
020 |a9780660303086
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aD2-410/2019E-PDF
24500|aRecruitment advertising success check : |bfinal report / |cprepared for Department of National Defence ; supplier: Corporate Research Associates Inc.
264 1|aHalifax, NS : |bNational Defence, |c2019.
264 4|c©2019
300 |a1 online resource (27, 6, 6 pages) + |e1 executive summary (4 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |a"February 2019."
500 |a"Report Delivery Date: February 13, 2019."
500 |a"Call-Up Number: W8484-181026/001/CY."
500 |a"POR Number: POR 069-18."
500 |aIssued also in French under title: Évaluation du succès de la publicité sur le recrutement : rapport final.
520 |a"To support recruitment objectives of filling priority occupations, increasing the number of women, meeting diversity targets and recruiting Reservists, the Department of National Defence (DND) and the Canadian Armed Forces (CAF) are launching a multi-pronged CAF recruitment campaign that includes both an overarching campaign and various components targeting niche audiences. Prior to launching the overarching awareness campaign in 2019, DND and CAF were interested in conducting a success check to ensure that the creative concepts are suitable"--Executive summary, page 1.
69207|2gccst|aRecruiting
69207|2gccst|aAdvertising
69207|2gccst|aArmed forces
7101 |aCanada. |bDepartment of National Defence.
7102 |aCorporate Research Associates.
77508|tÉvaluation du succès de la publicité sur le recrutement : |w(CaOODSP)9.870740
85640|qPDF|s1.20 MB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-410-2019-eng.pdf|zReport
85640|qPDF|s449 KB|uhttps://publications.gc.ca/collections/collection_2019/mdn-dnd/D2-410-2019-1-eng.pdf|zExecutive summary