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      <marc:subfield code="a">H21-310/2019E-PDF</marc:subfield>
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      <marc:subfield code="a">Public opinion research on noticeability of health information messages and effectiveness of health warnings for tobacco labelling : </marc:subfield>
      <marc:subfield code="b">final report / </marc:subfield>
      <marc:subfield code="c">prepared for Health Canada by Environics Research.</marc:subfield>
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    <marc:datafield tag="264" ind1=" " ind2="1">
      <marc:subfield code="a">[Ottawa] : </marc:subfield>
      <marc:subfield code="b">Health Canada = Santé Canada, </marc:subfield>
      <marc:subfield code="c">2019.</marc:subfield>
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      <marc:subfield code="c">©2019</marc:subfield>
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      <marc:subfield code="a">1 online resource (146 pages) : </marc:subfield>
      <marc:subfield code="b">illustrations + </marc:subfield>
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      <marc:subfield code="a">computer</marc:subfield>
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      <marc:subfield code="a">online resource</marc:subfield>
      <marc:subfield code="b">cr</marc:subfield>
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      <marc:subfield code="a">Title from cover.</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Call-up number: HT372-183473/001/CY."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"POR Registration Number: POR 058-18."</marc:subfield>
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    <marc:datafield tag="500" ind1=" " ind2=" ">
      <marc:subfield code="a">"Delivery Date: May 2019."</marc:subfield>
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      <marc:subfield code="a">Issued also in French under title: Recherche sur l’opinion publique concernant la visibilité des messages d’information sur la santé et l’efficacité des avertissements de santé pour l’étiquetage du tabac : rapport final.</marc:subfield>
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      <marc:subfield code="a">"Previous research has demonstrated that health-related information on tobacco product packaging is effective at raising awareness of the health hazards and effects of tobacco use, particularly through both loss-framed (negative consequences) and gain-framed (encouraging) messages on the same package. In Canada, legislation requires Health Warnings (HW) on the outside of tobacco packaging, Health Information Messages (HIM) on the inside, and Toxic Emissions Statements (TS) on the side"--Page 2.</marc:subfield>
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      <marc:subfield code="2">gccst</marc:subfield>
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      <marc:subfield code="2">gccst</marc:subfield>
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      <marc:subfield code="2">gccst</marc:subfield>
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      <marc:subfield code="a">Canada. </marc:subfield>
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      <marc:subfield code="a">Environics Research Group.</marc:subfield>
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      <marc:subfield code="t">Recherche sur l’opinion publique concernant la visibilité des messages d'information sur la santé et l'efficacité des avertissements de santé pour l'étiquetage du tabac : </marc:subfield>
      <marc:subfield code="w">(CaOODSP)9.870792</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">4.73 MB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2019/sc-hc/H21-310-2019-eng.pdf</marc:subfield>
      <marc:subfield code="z">Final report</marc:subfield>
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      <marc:subfield code="q">PDF</marc:subfield>
      <marc:subfield code="s">132 KB</marc:subfield>
      <marc:subfield code="u">https://publications.gc.ca/collections/collection_2019/sc-hc/H21-310-2019-1-eng.pdf</marc:subfield>
      <marc:subfield code="z">Executive summary</marc:subfield>
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