Advertising public opinion research : education and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / prepared for Employment and Social Development Canada ; supplier... : Em20-112/2019E-PDF
"The purpose of the quantitative research is to evaluate the advertising campaign using the Government of Canada’s Advertising Campaign Evaluation Tool (ACET), and as required, is conducted before and after the ad campaign runs in the media. Post-campaign data metrics are measured against the baseline data. Results will provide ESDC with data that assists in developing/adjusting future media strategies. In addition, results from the post-testing provide for future campaigns, valuable trend information for the Department"--Research objectives, page 1.
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| Titre | Advertising public opinion research : education and skills adult campaign (phase 2: Advertising Campaign Evaluation Tool ACET) : final report / prepared for Employment and Social Development Canada ; supplier name: Corporate Research Associates Inc. |
| Type de publication | Monographie |
| Langue | [Anglais] |
| Autres langues publiées | [Français] |
| Format | Texte numérique |
| Document électronique | |
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| Information sur la publication |
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| Description | 1 online resource (10, 7, 8 pages) |
| ISBN | 9780660303314 |
| Numéro de catalogue |
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| Numéro de catalogue du ministère | POR-104-09-19E |
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