Smoking behaviour journey map. : H14-324/2019E-PDF

"This research will help Health Canada better understand the social aspect of smoking – the extent to which smoking is intertwined with smokers’ social interactions, the role it plays (i.e., leading to inclusion or exclusion) and the challenges this creates when smokers have quitting intentions. The research will help Health Canada develop new lines of messaging focused on the experience of smoking (both positive and negative). The findings will assist Health Canada to inform program strategy and communications to better meet the needs of smokers when they are ready to quit, by having a more thorough understanding of their patterns of behaviour"--page i.

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publications.gc.ca/pub?id=9.872715&sl=1

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