00000nam 2200000zi 4500 9.874269 CaOODSP 20221107164140 m o d f cr ||||||||||| 190605t20192019onca #o f000 0 eng d 9780660312064 CaOODSP eng rda CaOODSP n-cn--- Rv4-132/2019E-PDF Climate action incentive advertising campaign : concept testing / [prepared for the Canada Revenue Agency by The Strategic Counsel]. [Ottawa] : Canada Revenue Agency = Agence du revenu du Canada, 2019. ©2019 1 online resource (66 pages) : colour illustrations + executive summary text txt rdacontent computer c rdamedia online resource cr rdacarrier Issued also in French under title: Campagne publicitaire sur l’incitatif à agir pour le climat : test de concept. "As part of the Government of Canada’s carbon pollution pricing system, the Canada Revenue Agency (CRA) is responsible for the delivery of the Climate Action Incentive (CAI) payment to residents of Saskatchewan, Manitoba, Ontario, and New Brunswick, through their respective income tax and benefit returns. Canada Revenue Agency is launching an advertising campaign in March 2019, utilizing radio and print advertising to encourage residents in these four provinces to file their income tax and benefit returns to claim the CAI payment, and to drive target audiences to the web page where more information can be found. A direct mail postcard will also be sent to residents of the four provinces at the end of March"--page 2. gccst Advertising gccst Pollution prevention gccst Climate change Canada Revenue Agency. Strategic Counsel (Firm) Campagne publicitaire sur l’incitatif à agir pour le climat : (CaOODSP)9.874270 PDF 1.87 MB https://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-132-2019-eng.pdf Final report PDF 703 KB https://publications.gc.ca/collections/collection_2019/arc-cra/Rv4-132-2019-1-eng.pdf Executive summary