00000nam 2200000zi 4500 9.876895 CaOODSP 20221107164829 m o d f cr |n||||||||| 190724e19820630onc||||#ob f000 0|eng d CaOODSP eng rda CaOODSP n-cn--- Co22-198/1982E-PDF Matossian, Nicolas‏, author. Advertising and the new media / N. Matossian, Ph.D., T.C. Bruneau, Ph.D. [Ottawa] : [Department of Communications], June 30, 1982. 1 online resource (53, 3 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "This report studies the implications for advertising posed by the New Media. While the New Media by our definition comprises several new technologies, the difference is made between means of transmission offered by new technology such as DBS and new forms of media. The research focuses on videotex/teletext as this is the New Media form which the participants in the marketplace have placed the greatest emphasis on"--Executive Summary, page gccst Advertising gccst Media Bruneau, T. C., author. Canada. Department of Communications. PDF 10.84 MB https://publications.gc.ca/collections/collection_2019/isde-ised/Co22/Co22-198-1982-eng.pdf