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| 001 | 9.876895 |
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| 003 | CaOODSP |
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| 005 | 20221107164829 |
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| 006 | m o d f |
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| 007 | cr |n||||||||| |
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| 008 | 190724e19820630onc||||#ob f000 0|eng d |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aCo22-198/1982E-PDF |
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| 100 | 1 |aMatossian, Nicolas, |eauthor. |
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| 245 | 10|aAdvertising and the new media / |cN. Matossian, Ph.D., T.C. Bruneau, Ph.D. |
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| 264 | 1|a[Ottawa] : |b[Department of Communications], |cJune 30, 1982. |
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| 300 | |a1 online resource (53, 3 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada]. |
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| 504 | |aIncludes bibliographical references. |
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| 520 | |a"This report studies the implications for advertising posed by the New Media. While the New Media by our definition comprises several new technologies, the difference is made between means of transmission offered by new technology such as DBS and new forms of media. The research focuses on videotex/teletext as this is the New Media form which the participants in the marketplace have placed the greatest emphasis on"--Executive Summary, page |
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| 692 | 07|2gccst|aAdvertising |
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| 692 | 07|2gccst|aMedia |
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| 700 | 1 |aBruneau, T. C., |eauthor. |
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| 710 | 1 |aCanada. |bDepartment of Communications. |
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| 856 | 40|qPDF|s10.84 MB|uhttps://publications.gc.ca/collections/collection_2019/isde-ised/Co22/Co22-198-1982-eng.pdf |
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