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020 |a9780660320038
040 |aCaOODSP|beng|erda|cCaOODSP
041 |aeng|bfre
043 |an-cn---
0861 |aEm4-22/2019E-PDF
24500|aCreative testing and Advertising Campaign Evaluation Tool (ACET) for the Services for Seniors advertising campaign / |cprepared for Employment and Social Development Canada ; supplier name: Ekos Research Associates Inc.
264 1|a[Gatineau, QC] : |bEmployment and Social Development Canada = Emploi et Développement social Canada,|c2019.
264 4|c©2019
300 |a1 online resource (1 volume (various pagings)) : |bcolour photographs + |eexecutive summary (4 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aIssued also in French under title: Test de concept et outil d'évaluation des campagnes publicitaires de la campagne Services pour les aînés.
500 |aAccompanied by: executive summary.
500 |a"Date: August 13, 2019."
500 |a"Registration Number: POR 040-18; Contract Number: G9292-191660/001/CY."
520 |a"As part of its mandate to build a stronger and more competitive Canada and support Canadians in leading productive and rewarding lives, the Government of Canada (GC) offers many programs and services to help older Canadians prepare for and live in retirement. In an effort to support Canadians in leading productive and rewarding lives, the GC is working to make Canadians aware of the programs and services offered by Employment and Social Development (ESDC) and other departments to support those retired or planning to retire. To address this objective, the GC launched a Services for Seniors campaign to make older Canadians aware of the programs and services offered by Employment and Social Development (ESDC) and other departments. Canadians who are 55 or older, preparing for or living in retirement are the primary target for the campaign. Veterans and vulnerable populations 55 or older, who are Indigenous, have a low income, and/or are living with a disability or chronic illness are a secondary target audience of the campaign. In accordance with the Policy on Communications and Federal Identity, all advertising campaigns that have a media buy over $1 million require pre-testing and evaluation using the Advertising Campaign Evaluation Tool (ACET) issued by the Communications and Consultations Secretariat of PCO. ESDC commissioned two phases of research: first to test proposed concepts providing communication material aimed at making older Canadians aware of the programs and services available; and second, to test advertising recall from the campaign, as well as measuring impact on related perceptions and behaviours, using the ACET"--Summary, page vii.
546 |aIncludes text in French.
650 0|aOlder people|xServices for|zCanada|xMarketing|xPublic opinion.
650 0|aAdvertising campaigns|zCanada|xPublic opinion.
650 0|aOlder people|zCanada|xAttitudes.
650 0|aPublic opinion|zCanada.
7101 |aCanada. |bEmployment and Social Development Canada.
7102 |aEkos Research Associates.
77508|tTest de concept et outil d'évaluation des campagnes publicitaires (OECP) de la campagne Services pour les aînés / |w(CaOODSP)9.877065
85640|qPDF|s3.32 MB|uhttps://publications.gc.ca/collections/collection_2019/edsc-esdc/Em4-22-2019-eng.pdf|zReport
85640|qPDF|s107 KB|uhttps://publications.gc.ca/collections/collection_2019/edsc-esdc/Em4-22-2019-1-eng.pdf|zExecutive summary