00000nam 2200000zi 4500 9.878283 CaOODSP 20241030133529 m o d f cr cn||||||||| 190820s1972 onc ob f000 0 eng d CaOODSP eng rda CaOODSP n-cn--- C54-1/15-1972E-PDF Little, Blair, 1931- author. The development of new industrial products in Canada (a summary report of preliminary results phase 1) / by Blair Little, School of Business Administration, University of Western Ontario. Ottawa, Canada : Industry, Trade and Commerce, Office of Science and Technology = Industrie et commerce, Direction des sciences et de la technologie, 1972. 1 online resource (16, 3 pages). text txt rdacontent computer c rdamedia online resource cr rdacarrier University grant program research report = Rapport de recherche sur le programme de subventions aux universités "April, 1972." Digitized edition from print [produced by Innovation, Science and Economic Development Canada]. Includes bibliographical references. "This report summarizes the results of a preliminary analysis of data gathered in Phase I of an integrated research program to examine the process of product innovation by manufacturers of industrial goods in Canada. The prime emphasis of the research is on the role of marketing in the management of product development, rather than the role of technical development. The general approach was to study the management decision process for new product projects and to relate the process to factors describing the company and its market situation"--Introduction. Issued also in print format. gccst Product development gccst Marketing Canada. Industry, Trade and Commerce. Office of Science and Technology. Technological innovation studies program : research report = Programme des études sur les innovations techniques : rapport de recherche. (CaOODSP)9.874469 PDF 4.09 MB https://publications.gc.ca/collections/collection_2019/isde-ised/c54-1/C54-1-15-1972-eng.pdf