Study of the viability of the Canadian book publishing industry. : Co24-3/2-3-1984E-PDF
"The purpose of this study is, first, to analyse the economic viability of Canadian book publishers, relating such variables as the size of the firm and its market share to profitability; and, second, to examine various market scenarios under different assumptions of government subsidy, profitability of the industry, and market shares. Specifically we set out to answer the following questions: A) How many Canadian firms could exist without government support, assuming existing market shares between imports and domestic production; B) How many Canadian firms could exist under different market share and segmentation assumptions; and C) What would be the support cost to the Canadian government to expand the Canadian-owned segment of the industry to various market shares: 30, 35, 40, 50 and 60%"--Introduction, page 2.
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| Titre | Study of the viability of the Canadian book publishing industry. |
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| Type de publication | Monographie - Voir l'enregistrement principal |
| Langue | [Anglais] |
| Format | Texte numérique |
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| Description | 1 online resource (79 pages) : illustrations. |
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