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040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aRG31-71/1979E-PDF
1001 |aVertinsky, I., |eauthor.
24510|aOverview topic paper on mass media energy conservation communications policies / |cby Patricia and Ilan Vertinsky.
264 1|a[Ottawa] : |bConsumer Research and Evaluation Branch, Consumer and Corporate Affairs Canada, |cFebruary 1979.
300 |a1 online resource (1 volume (various pagings))
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aDigitized edition from print [produced by Innovation, Science and Economic Development Canada].
504 |aIncludes bibliographical references.
520 |a"This paper intends to examine the mass media as an instrument of energy policy in order to identify and analyse alternative information strategies which may prove promising in effecting: 1) gains in factual knowledge about energy conservation; and 2) attitude and lifestyle change, under normal and crisis conditions"--Introduction, page 8.
650 0|aAdvertising|zCanada.
650 0|aConsumer education|zCanada.
650 0|aEnergy conservation|zCanada.
650 0|aMass media|xSocial aspects|zCanada.
650 6|aPublicité|zCanada.
650 6|aConsommateurs|xÉducation|zCanada.
650 6|aÉconomies d'énergie|zCanada.
650 6|aMédias|xAspect social|zCanada.
7101 |aCanada. |bConsumer and Corporate Affairs Canada, |eissuing body.
85640|qPDF|s1.29 MB|uhttps://publications.gc.ca/collections/collection_2023/isde-ised/RG31-71-1979-eng.pdf