00000nam 2200000zi 4500 9.896833 CaOODSP 20221107174428 m o d f cr cn||||||||| 210223t20212021onca o f000 0 eng d 9780660375861 (report) 9780660375878 (summary) CaOODSP eng rda CaOODSP n-cn--- FC5-68/1-2021E-PDF FC5-68/2-2021E-PDF Pre-testing and evaluation of the "Take charge of your financial future" ad campaign : focus group and ACET methodological report / prepared for the Financial Consumer Agency of Canada. Ekos Research Associates, 2021 [Ottawa] : Government of Canada = Gouvernement du Canada, 2021. ©2021 1 online resource (72 pages) : illustrations + 1 summary (9 pages) text txt rdacontent computer c rdamedia online resource cr rdacarrier Cover title. Issued also in HTML format. "Delivery Date: January 25, 2021." "Supplier: Ekos Research Associates Inc." "Contract Number: 5R000-200546/001/CY." "Registration Number: POR 032-20." Issued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Prenez votre avenir financier en main » : groupe de discussion et rapport méthodologique de l’OECP. "Strengthening the financial literacy of Canadians is a key pillar of the Financial Consumer Agency of Canada’s (FCAC) consumer protection mandate. As the financial marketplace grows increasingly complex, it is more crucial than ever that Canadians have the knowledge, skills, and confidence to make informed decisions about the financial products and services that best meet their needs. Financial literacy is important not only for the financial well-being of individuals, but also for the economy. Understanding the basics about money is as essential today as numeracy and basic literacy"--Summary, page 4. Financial Consumer Agency of Canada Public opinion. Financial literacy Government policy Canada Public opinion. Advertising Financial services industry Canada Public opinion. Public opinion Canada. Financial Consumer Agency of Canada, issuing body. Ekos Research Associates, consultant. Essai préliminaire et évaluation de la campagne publicitaire « Prenez votre avenir financier en main » : (CaOODSP)9.896835 PDF 1.06 MB https://publications.gc.ca/collections/collection_2021/acfc-fcac/FC5-68-1-2021-eng.pdf Methodological report PDF 192 KB https://publications.gc.ca/collections/collection_2021/acfc-fcac/FC5-68-2-2021-eng.pdf Summary HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2021/032-20-e/report.html Methodological report HTML N/A https://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2021/032-20-e/summary/summary.html Summary