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008210223t20212021onca    o    f000 0 eng d
020 |a9780660375861|q(report)
020 |a9780660375878|q(summary)
040 |aCaOODSP|beng|erda|cCaOODSP
043 |an-cn---
0861 |aFC5-68/1-2021E-PDF
0861 |aFC5-68/2-2021E-PDF
24500|aPre-testing and evaluation of the "Take charge of your financial future" ad campaign : |bfocus group and ACET methodological report / |cprepared for the Financial Consumer Agency of Canada.
24617|aEkos Research Associates, 2021
264 1|a[Ottawa] : |bGovernment of Canada = Gouvernement du Canada, |c2021.
264 4|c©2021
300 |a1 online resource (72 pages) : |billustrations + |e1 summary (9 pages)
336 |atext|btxt|2rdacontent
337 |acomputer|bc|2rdamedia
338 |aonline resource|bcr|2rdacarrier
500 |aCover title.
500 |aIssued also in HTML format.
500 |a"Delivery Date: January 25, 2021."
500 |a"Supplier: Ekos Research Associates Inc."
500 |a"Contract Number: 5R000-200546/001/CY."
500 |a"Registration Number: POR 032-20."
500 |aIssued also in French under title: Essai préliminaire et évaluation de la campagne publicitaire « Prenez votre avenir financier en main » : groupe de discussion et rapport méthodologique de l’OECP.
520 |a"Strengthening the financial literacy of Canadians is a key pillar of the Financial Consumer Agency of Canada’s (FCAC) consumer protection mandate. As the financial marketplace grows increasingly complex, it is more crucial than ever that Canadians have the knowledge, skills, and confidence to make informed decisions about the financial products and services that best meet their needs. Financial literacy is important not only for the financial well-being of individuals, but also for the economy. Understanding the basics about money is as essential today as numeracy and basic literacy"--Summary, page 4.
61020|aFinancial Consumer Agency of Canada|xPublic opinion.
650 0|aFinancial literacy|xGovernment policy|zCanada|xPublic opinion.
650 0|aAdvertising|xFinancial services industry|zCanada|xPublic opinion.
650 0|aPublic opinion|zCanada.
7102 |aFinancial Consumer Agency of Canada, |eissuing body.
7102 |aEkos Research Associates, |econsultant.
77508|tEssai préliminaire et évaluation de la campagne publicitaire « Prenez votre avenir financier en main » : |w(CaOODSP)9.896835
85640|qPDF|s1.06 MB|uhttps://publications.gc.ca/collections/collection_2021/acfc-fcac/FC5-68-1-2021-eng.pdf|zMethodological report
85640|qPDF|s192 KB|uhttps://publications.gc.ca/collections/collection_2021/acfc-fcac/FC5-68-2-2021-eng.pdf|zSummary
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2021/032-20-e/report.html|zMethodological report
8564 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/financial_consumer_agency/2021/032-20-e/summary/summary.html|zSummary