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| 02706nam 2200481zi 4500 |
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| 001 | 9.898748 |
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| 003 | CaOODSP |
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| 005 | 20221107174928 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 210415t20212021onc o f000 0 eng d |
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| 020 | |a9780660384719 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aD2-444/2021E-PDF |
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| 245 | 00|aNational Defence advertising pre-testing 2021 - women’s campaign : |bfinal report. |
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| 264 | 1|aOttawa, Ontario : |bDepartment of National Defence, |c2021. |
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| 264 | 4|c©2021 |
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| 300 | |a1 online resource (47 pages) + |eexecutive summary (12 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |aIssued also in HTML format. |
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| 500 | |aIssued also in French under title: Mise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes. |
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| 500 | |a"April 2021." |
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| 500 | |a"Prepared for: Department of National Defence." |
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| 500 | |a"Supplier name: Quorus Consulting Group Inc." |
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| 500 | |a"Contract #: W8484-201022/001/CY." |
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| 500 | |a"POR Number: 096-20." |
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| 520 | |a"The Department of National Defence (DND) oversees a variety of advertising campaigns. One of these campaigns is the women's recruitment campaign, which is being developed to support a priority and commitment made by DND and the Canadian Armed Forces (CAF) to increase the number of women in the CAF from 15% to 25% by 2026"--Page 6. |
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| 610 | 10|aCanada. |bCanadian Armed Forces|xPublic opinion. |
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| 610 | 10|aCanada. |bCanadian Armed Forces|xRecruiting, enlistment, etc.|xPublic opinion. |
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| 650 | 0|aWomen and the military|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bDepartment of National Defence, |eissuing body. |
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| 710 | 2 |aQuorus Consulting Group, |eissuing body. |
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| 775 | 08|tMise à l’essai des campagnes publicitaires de 2021 de la Défense nationale - campagne ciblant les femmes : |w(CaOODSP)9.898749 |
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| 856 | 40|qPDF|s1.92 MB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-eng.pdf|zFinal report |
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| 856 | 40|qPDF|s1.15 MB|uhttps://publications.gc.ca/collections/collection_2021/mdn-dnd/D2-444-2021-1-eng.pdf|zExecutive summary |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/POR096-20_report.html|zFinal report |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/national_defence/2021/096-20-e/summary/POR096-20_summary.html|zExecutive summary |
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