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| 03035nam 2200445zi 4500 |
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| 001 | 9.903126 |
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| 003 | CaOODSP |
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| 005 | 20221107180146 |
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| 006 | m o d f |
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| 007 | cr cn||||||||| |
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| 008 | 210908t20212021quc o f000 0 eng d |
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| 020 | |a9780660402710 |
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| 040 | |aCaOODSP|beng|erda|cCaOODSP |
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| 043 | |an-cn--- |
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| 086 | 1 |aEn4-442/1-2021E-PDF |
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| 245 | 00|aEnvironment and Climate Change Canada nature legacy advertising campaign 3 : |bpre- and post-campaign surveys, concept testing, and segmentation analysis : executive summary / |cprepared for: Environment and Climate Change Canada. |
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| 264 | 1|aGatineau, Quebec : |bEnvironment and Climate Change Canada = Environnement et changement climatique Canada, |c2021. |
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| 264 | 4|c©2021 |
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| 300 | |a1 online resource (13 pages) |
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| 336 | |atext|btxt|2rdacontent |
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| 337 | |acomputer|bc|2rdamedia |
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| 338 | |aonline resource|bcr|2rdacarrier |
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| 500 | |aCover title. |
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| 500 | |a"March 2021." |
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| 500 | |aIssued also in HTML format. |
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| 500 | |a"Supplier Name: Quorus Consulting Group Inc." |
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| 500 | |a"Contract #: K0A37-210668/001/CY." |
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| 500 | |a"POR Number: 068-20." |
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| 500 | |aIssued also in French under title: Environnement et changement climatique Canada campagne publicitaire du patrimoine naturel - phase 3 : sondages précampagne et post-campagne, test de concept et analyse par segmentation : sommaire. |
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| 520 | |a"Environment and Climate Change Canada (ECCC) is leading public opinion research to support the advertising campaign for Nature Legacy 3, building on the joint initiative with an additional five federal departments. The primary focus of the campaign is to generating awareness and engagement for Canadians towards nature conservation, particularly protection and conservation of land, species and biodiversity using web-based learning tools and activities. This research builds upon the measurable achievements of the previous phases of the Nature Legacy campaign. In addition to generating awareness on key conservation issues and leading audiences to web-based engagements, the 2020/2021 campaign aims to increase measurable interest of Canadians towards nature conservation"--Background and research objectives, page 4. |
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| 650 | 0|aNature conservation|zCanada|xPublic opinion. |
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| 650 | 0|aBiodiversity conservation|zCanada|xPublic opinion. |
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| 650 | 0|aGovernment publicity|zCanada|xPublic opinion. |
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| 650 | 0|aPublic opinion|zCanada. |
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| 710 | 1 |aCanada. |bEnvironment and Climate Change Canada, |eissuing body. |
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| 710 | 2 |aQuorus Consulting Group, |econsultant. |
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| 775 | 08|tEnvironnement et changement climatique Canada campagne publicitaire du patrimoine naturel - phase 3 : |w(CaOODSP)9.903125 |
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| 856 | 40|qPDF|s1.14 MB|uhttps://publications.gc.ca/collections/collection_2021/eccc/En4-442-1-2021-eng.pdf |
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| 856 | 4 |qHTML|sN/A|uhttps://epe.lac-bac.gc.ca/100/200/301/pwgsc-tpsgc/por-ef/environment_climate_change/2021/068-20-e/summary/summary.html |
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